Dára Sobaloju
Founder of Pewbeam. This is my desk — have a look around.
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On the laptop
Selected work
On the shelf
Things I built
Plugins, products and brand systems I designed and engineered myself — used by more than 100,000 people.
On the bookshelf
Writing
- The Designer Who CodesHow AI coding tools are reshaping the boundaries between design and engineering, and why now is the most exciting time to be a designer who wants to build.
- The Designer's Playbook for Designing AI ProductsA practical guide to designing AI interfaces—from building trust and handling errors to the patterns that actually work when the interface can talk back.
- What I Mean by Lock InA personal story about leaving a non-technical 9–5, weathering pressure, and learning how to truly 'lock in' on a tech path that sticks.
- VibecodingA practical guide to 'vibecoding'—my real-world workflow for coding with AI, avoiding pitfalls, and shipping better projects with smarter prompts.
- Learning on ShuffleAI is changing how we learn. This article explores 'shuffle learning'—a dynamic, project-based approach that replaces static courses with real-time, AI-assisted problem-solving.
- What I Learned Building a Travel WebsiteWhy less is often more when building for the modern web
- The Generalist's Guide to Thriving in the AI EraWhy being T-shaped (specialist + generalist) is the key to career success in an AI-driven world
In the top drawer
Résumé
- Now
- Founder & CEO — Pewbeam, the presentation agent for churches. Full time.
- Before
- Product Designer, Cards — Moniepoint
- Earlier
- Product Design Lead, Treepz — promoted from Senior Product Designer while unifying four mobility products into one super-app
- On the side
- Six Figma plugins and a handful of products, designed and engineered solo, used by 100,000+ designers and developers
- Practice
- Product design · Design engineering · Design systems · Prototyping · AI-native interfaces
- Based in
- Lagos, Nigeria — working with teams anywhere
On the calendar
Book a call
A 30-minute call about a project, a role or an idea. Pick a time below (Lagos time, WAT) and it opens an email with the slot filled in.
Nothing suits? Suggest a time by email.
On the phone
Say hello
On the turntable
Now playing
Live from my Spotify — the record changes when I do.
On the wall
About
Founder, designer and design engineer.
I'm the founder and CEO of Pewbeam, the presentation agent for churches, and it has my full attention. Before that I designed Cards at Moniepoint, and I’ve built 6 Figma plugins used by 100K+ designers and developers. For me, design is how an interface looks, feels, and works. I obsess over every detail to craft seamless, meaningful experiences.
Stuck to the wall
Track record
- 100K+
- Designers & developers using plugins I shipped
- 6
- Figma plugins designed, built and shipped solo
- +200%
- B2B client growth in Phase 1 — Treepz
- +1075%
- Growth in monthly employee commutes — Treepz
- −28%
- Engineering effort per new feature — shared design system
- 1
- Promotion earned mid-project — Product Design Lead
Pinned to the wall
Sign the wall
On the board
Nobody yet. Be the first.