Dára Sobaloju
Designer and design engineer.
I'm a Product Designer (Cards) at Moniepoint, I’ve built 6 Figma plugins used by 100K+ designers and developers. For me, design is how an interface looks, feels, and works. I obsess over every detail to craft seamless, meaningful experiences.
The Features
p. 04
Selected work
Four case studies in mobility, food and fintech — what was broken, what I changed, and what moved.
- No. 01 Food & Hospitality 2025 Abeni's KitchenSimplifying Ordering Premium African Designing a minimalist, culturally authentic website redesign for Abeni's Kitchen that simplified African cuisine ordering and boosted sales by 60%. Continue reading
- No. 02 Mobility 2025 Treepz Super AppUnifying Fragmented Mobility Solutions How we unified four fragmented mobility apps into a single wallet-powered experience across four African markets, driving 42% user growth and 89% wallet engagement. Continue reading
- No. 03 Fintech 2022 · Behance ↗ BuffaloProviding Seamless Bulk Payments A case study exploring the design challenges of streamlining bulk financial transactions for better user experience. Continue reading
- No. 04 Mobility 2021 · Behance ↗ Bus-SharingEnabling Commuters To Move Better A comprehensive case study exploring how to improve the commuting experience through thoughtful design and user-centered solutions. Continue reading
The Edit
p. 18
Things I built
Plugins, products and brand systems I designed and engineered myself — in the hands of over a hundred thousand people.
Design is how it looks, feels, and works. I obsess over every detail to craft seamless, meaningful experiences.
Dára Sobaloju, on the standard behind every screen
By the Numbers
p. 32
Track record
Real numbers, not awards — measured after launch, not promised before it.
100K+
Designers & developers using plugins I shipped
Figma Community
6
Figma plugins designed, built and shipped solo
Design engineering
+200%
B2B client growth in Phase 1
Treepz Super App
+1075%
Growth in monthly employee commutes
Treepz Super App
−28%
Engineering effort per new feature
Shared design system
1
Promotion earned mid-project
Product Design Lead
Essays
p. 40
Writing
Field notes on design, AI and the slow craft of shipping well.
- 42 The Designer Who CodesHow AI coding tools are reshaping the boundaries between design and engineering, and why now is the most exciting time to be a designer who wants to build.
- 45 The Designer's Playbook for Designing AI ProductsA practical guide to designing AI interfaces—from building trust and handling errors to the patterns that actually work when the interface can talk back.
- 48 What I Mean by Lock InA personal story about leaving a non-technical 9–5, weathering pressure, and learning how to truly 'lock in' on a tech path that sticks.
- 51 VibecodingA practical guide to 'vibecoding'—my real-world workflow for coding with AI, avoiding pitfalls, and shipping better projects with smarter prompts.
- 54 Learning on ShuffleAI is changing how we learn. This article explores 'shuffle learning'—a dynamic, project-based approach that replaces static courses with real-time, AI-assisted problem-solving.
- 57 What I Learned Building a Travel WebsiteWhy less is often more when building for the modern web
- 60 The Generalist's Guide to Thriving in the AI EraWhy being T-shaped (specialist + generalist) is the key to career success in an AI-driven world